Glass helps luxury watchmaker’s facade stand the test of time
If time could stand still, it would probably be in front of the glass facade of the flagship store of Swiss luxury watch and clock maker Vacheron Constantin that recently opened in New York. Located between Madison and Park Avenue, the flagship location spans over 4,500 square feet and spans two floors. A simple glance at the glass facade is enough to define the brand as luxurious.
The flagship’s unique glass facade opens directly onto 57th Street and features an elegant brass-toned design in the shape of the company’s emblem, the Maltese Cross, which spans almost the entire height of the building. shop. The symbol is surrounded by glass with shades of gold and brass.
The glass used for the facade had to meet certain requirements, being both protective and aesthetic. It was designed in collaboration with Aurora Glazing Solutions based in Port Coquitlam, British Columbia, Canada, and the architectural firm Design Republic.
“It was interesting to set up… structurally as well as part of the design,” said Jeff Lorentz, president of Aurora, of the emblem integration.
While the design did not require the use of insanely large panels, it had to ensure the safety of the expensive and luxurious items inside. The glass used in the facade is approximately 1 9/16 inches thick. In total, the project includes approximately 1,100 square feet of glass.
“The client needed a specific security clearance that involved laminated glass, multiple layers of laminated glass… Not only was there a security interlayer, but there was also a woven wire mesh that was compatible with the interlayer him. – even, ”Lorentz said.
Pulp Studio based in Gardena, Calif., Manufactured the special glass for the structure using its Chromavision product. Glass uses fabrics as the substrate for the metal coating and is applied to only one side of the fiber mesh. According to company information, “The reflective nature of the coating has a significant influence on the thermal conductivity of the opposite side of the glass. The reverse side of the fabric is neutral in color and offers the feel of a pleasantly shaded room with a one-way view outward.
Bernard Lax, CEO of Pulp Studio, adds: “We love that they chose Chromavision. During the day, it gives the storefront the appearance of inserted metal panels. While at night, a filtered light effect. All the time, the customer inside the store can still look as if it is a one-way mirror.
In addition to the insulating glass from Pulp Studio, Lorentz adds that the glass panels for the doors were supplied by Garibaldi Glass in British Columbia. Metro Aluminum in Vancouver supplied the curtain wall and doors, and Apex Extrusions supplied the custom pressure plate and beauty caps to house the LED lights.
The project came with a fair share of challenges. Aside from those accompanying the construction of a project in a dense, high-rise area like New York City – traffic, road and sidewalk closures, and the number of people – the facade had to be assembled much like a puzzle. Some of the insulating glass units measured up to 54 inches by 100 inches, and others measured 52 inches by 84 inches.
“I don’t think there is a single square or rectangular piece of glass on the whole project,” Lorentz said.
Obstacles arise when trying to put the panels together and “all the different angles come together at different points; create triangular shapes and parallelograms. In addition, the exterior being equipped with lighting, Aurora had to integrate “all the wires from the exterior of the facade in order to penetrate through. Then everything had to be sealed to ensure that no ties or wires would be visible and for the structure to be watertight.
There are 29 Vacheron Constantin branches in the United States, including five in New York. While not the first of the North American locations, it is the flagship – drawing all eyes from the internationally acclaimed brand to the Empire State.