German retailer Globus announced the launch of a new regional private label which will offer selected products from Saxony, Thuringia and Saxony-Anhalt.

Products from the GLOBUS Regional range will be available in the 13 Globus hypermarkets in the three Länder.

Sandra Leiendecker, Head of Strategic Brand Management and Private Label Product Management at Globus SB-Warenhaus Holding, said: “With GLOBUS Regional we are taking the idea of ​​a regional private label to a new level . “

“Because we not only work in close collaboration and in trusted partnerships with regional producers, but we are also explicitly committed to the future of the populations of the three federal states.”

Regional GLOBUS

Initially, the new range will offer around 70 GLOBUS regional products, including seasonal fruits and vegetables, sausage specialties, free-range and barn eggs, fruit juices and nectars, mineral water and wine. honey and apple pulp.

The retailer is also planning to expand the range.

In the case of mono products, 100% of all ingredients in the range come from Saxony, Thuringia and Saxony-Anhalt, while composite products use at least 70% local ingredients, the retailer added.

Globus aims to further strengthen the regional culture of raw materials with its new own-brand range, to create and maintain jobs and to make a positive contribution to environmental and climate protection through short delivery routes and direct delivery.

The retailer will donate 1 cent from the sale of each GLOBUS Regional product to the regional child welfare association, as part of its efforts to keep tabs on the next generation and consciously promote local agriculture.