Lidl Italia commits to further reduce plastic packaging
Lidl Italy is committed to taking further steps to reduce plastic packaging as part of Schwarz Group’s REset Plastic strategy.
The Italian supermarket chain aims to achieve an average of 20% recycled content in its private label plastic packaging by the end of 2025 and to phase out black plastic in its private label packaging by the end of 2021.
In March 2018, Lidl Italia announced that it would reduce the use of plastic in own-label packaging by at least 20% by 2025 and that it would make 100% of the plastic packaging of its own-label products. recyclable.
In 2015, the company set itself, together with its suppliers, the objective of eliminating the use of microplastics smaller than 5 mm in the formulations of its own-brand cosmetic products by 2021.
Lidl Italia has already revised a number of its own brand packaging to reduce the use of plastic.
The retailer replaced the plastic packaging of eggs with a wood pulp container and rolled out smaller Formil liquid detergent bottles, saving an average of 25% on plastic.
It has also implemented environmentally friendly waste disposal in all of its facilities, with customers having access to special containers for selective waste collection.
Recycled plastic products
Lidl Italia recently expanded its range of recycled plastic products with the launch of the “Crivit Ocean Bound” sports collection.
The new range gives new life to plastic waste collected on beaches, islands or coastal areas by using it as the main component of innovative and sustainable tops, pants and shoes, offered at an affordable price.
In March of this year, the retailer presented its first range of household products based on 95% recycled plastic by PreZero, the environmental division of Lidl’s parent organization, the Schwarz Group.
© 2021 European supermarket magazine – your source for the latest packaging news. Article by Branislav Pekic. Click on subscribe register for ESM: The European magazine for supermarkets