“Marvel By Design” shares a look at the design process behind the brand’s graphic elements
Marvel announced Marvel by design, a new book celebrating and exploring the company’s design process, including logos, covers and more.
What is happening:
- Marvel announced Marvel by design, giving readers an in-depth look at the design process behind the brand’s graphic elements, including covers, logos, layout, and color palettes.
- Readers will learn the Marvel Method and how it can serve as a model for creations in any work, not just comics.
- Interested persons can pre-order the book soon on the gestalten website.
- Marvel by design will be released on November 18 in the US and in September in the EU
About the book:
âAs one of the world’s most recognizable brands, Marvel has spent the past 80 years inspiring generations of creatives with its approach to visual storytelling. Marvel comics, in particular, established a distinct graphic language that found its way into mainstream culture, including 1960s Pop Art, and today’s digital culture, games, advertising, and more.
Marvel by design will celebrate the visual language of the company with an in-depth exploration of the design process behind the brand’s most recognizable graphic elements, including logos, covers, lettering, layout and color palettes. Readers will learn how the famous Marvel Method established a unique approach to the creative process and how that process can serve as a model for creatives working beyond comics.
Throughout the book, Marvel by design will connect the dots between comic book culture and its undeniable influence in all creative fields, including the evolution of graphic design, editorial design, films and visual culture in general.