Ruff Majik announces PULP, their new single and comic book release series
There is no white magic, there is no black magic, there is only Ruff Majik. Pulp Rock fan, here we are.
Ruff majik has never been a group to do the same thing twice. Whether it’s trying out different styles of production for each release, playing mixtures of genres from soul and black metal, to releasing a series of season-based EPs (later compiled into a full album), the band have always strived to keep themselves (and their fans) on their toes.
So it should come as no surprise that Johni Holiday came up with another Mad Hatter-type plan for their next outing.
After leaving Devil’s Cattle in October 2020, the group finds itself at a crossroads. Ruff majik had just increased their membership to five, the album was well received by critics and sold well in terms of vinyl, but did not reach the heights the group aspired to. As fate willed it, the group pushed for their first breakout outing just as COVID-19 hit the world.
Said Johni: “It’s a bummer, you know. We had just signed to Mongrel Records and had this album ready for the festival, with the best production value we’ve ever tried, big catchy clips, everything. ‘is stopped. I guess you could say we had a captive audience, hahaha, but I don’t think that’s quite true. The world was so saturated with online activity that it all swallowed up. Too many news to watch, too many amazing artists releasing amazing productions due to their newly found leave. Just too much of everything. Being able to shoot would have made all the difference. “
The group had to come up with a plan to ensure that their future efforts generated heat. So what then? What is the logical step forward for a small South African group, still determined to dominate the world, but humbled by a global pandemic? Enter PULP – Ruff Majik’s rebirth, rebranding and singles campaign. Based on the idea of the pulp fiction magazines of the early 1900s, which are described as:
“Pulp fiction refers to a genre of racy, action-based stories published in low-cost print magazines from around 1900 to the 1950s. It takes its name from the paper it was printed on. featuring such stories were usually published using edged paper made from wood pulp, and these magazines were sometimes referred to as pulp.
Said Johni: “So the idea hit me. I’m a consumer of all things crazy, B-grade and wonderful. Our band’s name even comes from a failed pilot for a B-grade adaptation of a story. by HP Lovecraft (Rough Magik). One thing I’ve always been very invested in is pulp fiction history, not Tarantino’s movie, but where it got its name from. Just those crazy stories that were mass-printed on terrible, shoddy paper, which gave rise to many different genres of fiction and were even the ancestors of comics. I always felt like that was what Ruff Majik was doing with our music, we always played “pulp rock”, and didn’t have the storytelling ability that a short novel would have. So, I thought, why not have comics? have animated films to accompany the singles and give us an idea of the world around music? “
Therefore, Johni set out to create a universe of pulp literature, to accompany their music, old and new.
The new PULP series kicks off today with a standalone comic telling the story between their videos “Who keeps the score? “ and “Pills and strong sensations” and will be followed on June 24 by another interim comic and music video for their single “Swine Tooth Grin”.
From there, the group plans to launch a monthly issue of “PULP”, which will feature stories from their past and future discography, as well as a new line of singles and videos. The comics will feature the band including all members and recording members, other South African musicians and even musicians from the big stoner / desert scene.
The new singles will be part of a full album slated for early 2022 and will be released monthly with videos, short online comics, and exclusive merchandise. No release date has been set (or at least disclosed) for the full album, but announcements for it and a pre-order are expected to follow “soon”. What we do know is that the full vinyl / CD version will include a ton of artwork, as well as a full print version of PULP with all the comics compiled into one.
If you want to follow the PULP columns, follow Ruff Majik on Facebook and Instagram, or check out their website where the comics and singles will be uploaded every month. You can also purchase merchandise for the current singles, with artwork focused on new PULP characters, every month in the Big Cartel group storefront.
Devil’s Cattle is out now on Bastard discs, available on 140g vinyl (a single gatefold with splash colored vinyl and a tear-off A2 poster) and Digipak CD via Just Direct (South Africa) and Black Farm Records (Europe / North America)